While corporate McD's exerts apparent influence, we noticed that the local franchisee is free to create areas of Kroc-less worship of other entrepreneurial deities. The Ingredient Mantra ("2 all beef patties special sauce lettuce cheese") is a wallpaper pattern in the dining room. Instead you'll see a Big Mac toaster used from 1970 to 1997, a Big Mac Sauce Gun (it looks like a grease gun), and assorted business awards such as, "A Long And Tasteful Partnership: Coca-Cola and Big Mac."įor those of us ingesting Big Macs since the early days, there's an Ascent of Packaging display tracing the evolution of the wrapper through its styrofoam container incarnations, to the recycled, ecologically sensitive burger boxes, and then back to paper wrappers. One also gets the sense that the memorabilia was scrubbed by corporate headquarters: there are no failed test burgers, no World's Oldest Special Sauce splatter preserved in plexiglass, no medical chart of Don Gotske, the guy who's eaten over 21,000 Big Macs since 1972. Pondering the exhibits in the walnut display cases can be a little awkward, as you often have to lean over tables of chewing customers. We visited on a Friday, at dinnertime, and the place was packed with squealing kids and exhausted-looking parents. There's no need to make this any more of a pilgrimage than necessary. Delligatti's family now owns 18 McDonald's, and they decided to open their museum on the Big Mac's 40th anniversary in North Huntingdon, rather than at the birthplace, because this store gets more traffic. The world's favorite monster burger was born about 40 miles south of here, in Uniontown, when franchisee Michael Delligatti introduced it as a menu item in August 1967. It lacks some of the quirky charm of Wendy's reliquary, but it does have a 14-foot-tall Big Mac. But on August 23, 2007, America was given a new shrine: the Big Mac Museum Restaurant.
Early in 2007, they saw fit to close the World's First Wendy's museum/restaurant, denying the world (for the time being) the chance to visit Danny Thomas's Frosty cup.
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